Re:Data points that Facebook uses to target ads
by MichaelMoser123 on Saturday August 20, 2016 @05:01AM
(#12325781)
the claimed relevance of the adds is the selling point of google and friends; maybe they do not quite anticipate what a 'power user' might want, however maybe they are more relevant to some people who are not connected day in and day out - sometimes you might do better if you have less data to extrapolate from .
However, even with their inferior targeting FB and Google are making billions. So it might be the case that there is no further incentive to improve in this area and they are focusing on making their core product better to get even more users.