Re:Data points that Facebook uses to target ads
by mrob on Saturday August 20, 2016 @02:20AM
(#12325466)
SuperBowl ads are an unusual case because they are so expensive, and everyone knows they are expensive. This means they are honest signals of success. If a company shows a SuperBowl ad you know they're rich enough to afford a SuperBowl ad, so they must be doing something right. Targeted internet ads don't have this feature - they are automatically priced and could be extremely cheap. You never know how much somebody paid for them so they have no signalling value.
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Re:Data points that Facebook uses to target ads
by white-flame on Saturday August 20, 2016 @02:24AM
(#12325471)
I think you're reading a bit too far into things. People watch Superbowl ads because they're a once-a-year spectacle, regardless of the company situation, and you don't need to be a sports fan for them. Post-superbowl discussion about the commercials often involves statements like "They spent millions of dollars on that?", not "Wow, that company had enough to put together a superbowl ad!"
As always, people will remember the content of particular bits of entertaining advertisement, regardless of whether or not they remember the actual product or company being advertised.