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A comment on Data points that Facebook uses to target ads. Parent comment

Re:Data points that Facebook uses to target ads by 20years on Saturday August 20, 2016 @02:17AM (#12325459)
Yes people do click on Facebook ads and they convert extremely well when utilizing Facebooks targeting correctly. I have ran very targeted ads on FB that have achieved a 20% CTR and 10x ROI. This was for a product appealing to 8 to 12 year olds. I targeted Moms with kids in this age range in specific locations and who fell within a certain income.

Other small business ads such as local coffee shops, restaurants, etc. that advertise deals/coupons also convert very well and get shared like crazy.

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Re:Data points that Facebook uses to target ads by Throwaway23412 on Saturday August 20, 2016 @02:53AM (#12325526)
Facebook has nearly two billion users. The average user only needs to make FB $20 through a few ad purchases made on a whim and you've already doubled FB's yearly revenue. I've spent more money using restaurant coupons that came through the mail. It wouldn't even be that hard to target the average HN user: "20% off a GTX 1080!" Boom, done.
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