Exactly. But that is not to say, that it is hassle free. I am using jekyll on my private page (till I eventually get the rewrite done). It is nice, to be able to write in .md and to then have two aliases in my bash_profile to produce a preview version on a subdomain and finally to deploy to live environment. But really it was a pain in the butt to get there. Also having images in my content makes things even harder.

There were so many roadblocks, that I took on having a ton of fun - but nowadays I would love to just have an easy way to write text, without thinking on design, formatting, code embedding and so on...

Sometimes I am scarred by myself when I find myself wishing I still had WP installed. shiver

[Edit:]

Also this way he might have some additional exposure of his novel by people stumbling upon him while on medium.