> Which, of course, is not to say that ideas in and of themselves build companies. But that point is so obvious it seems a little stupid to have to point it out.

It seems stupid to us, but I run into people every few weeks who "have the next big idea if only they can find a dev" but are hesitant to share more than a two-sentence pitch of fear that their coveted idea would get "stolen".

Fixed mindset vs growth mindset is still a battle for many people, especially (would be) first time non-technical founders.