I love Dropbox and am a paying customer. It just does the thing I want it to do, and nearly everyone I work with also has it, so getting started with a folder to collaborate with any ad-hoc group of writers, designers, or coders, is usually a 2 minute affair. It's hardly free but it's a trivial cost in the context of a year of business.

What, exactly, does Google Drive do "better" than be a totally hassle free way to sync a folder? I don't really see a lot of room for improvement.

Did I mention it just does what I expect it to do?

I find this argument highly compelling: http://www.michaelrwolfe.com/2013/10/19/why-is-dropbox-more-...