There was a period of time, after the bubble and before ad-blockers, when the world wide web was a parasitic minefield of flashing imagines and clickbait and malware.

Then someone invented AdBlock and the web was suddenly fun to use again.

People who've grown up in an ad-block era have no idea how bad it used to be. They didn't have to watch this amazing new "internet" being destroyed by greedy crooks who themselves barely understood the technology.