In short, I think "optimizing for games" means nothing to a CPU designer at say Intel, and anyways qualitative differences (expanding the ISA, or integrating new features on the IC) are more expensive to develop and sometimes tricky to market. Instead, marketing quantitative differences is much easier (hence optimize for benchmarks) - though arguably no easier to develop. Witness Intel's first rocky attempt at targeting the benchmarks in the early 2000s: Netburst [0]. Of course, in the past 5 years, things have changed (the rise of smartphones, meteoric rise in GPU performance with expanding markets & new software, CPU "per core" performance stagnation), so Intel is in the process of re-positioning itself.
[0] https://en.wikipedia.org/wiki/NetBurst_(microarchitecture)
It may in fact be that desktop/mobile CPUs are being optimized for their contemporary benchmark suites, thus targeting the ensuing benefits in marketing. The benchmarks themselves were, for a fair amount of their existence, focused on games-related performance, at least from what I recall.