News for hackers. Stuff that matters.

A comment on Facebook will force advertising on ad-blocking users. Parent comment

Re:Facebook will force advertising on ad-blocking users by untog on Tuesday August 09, 2016 @11:12AM (#12255072)
> That some advertisers think they should pay by impression and not by click is their own stupidity.

It's not. Ads can be entirely successful without a click - sometimes it'll just be a reminder of the brand's name the next time you are shopping for their product. "Users running adblockers likely wouldn't click the ads anyway" is a pretty naive view of how the ad industry operates.

[ Parent | on HN ]
Re:Facebook will force advertising on ad-blocking users by ionised on Tuesday August 09, 2016 @11:26AM (#12255214)
> sometimes it'll just be a reminder of the brand's name the next time you are shopping for their product.

All it does is make me avoid the product out of spite.

[ Parent | on HN ]
Re:Facebook will force advertising on ad-blocking users by robryan on Tuesday August 09, 2016 @12:28PM (#12255735)
This isn't what usually happens though. If advertising drove negative value to a brand over time it just wouldn't be purchased.

Not many companies can take off purely on the quality of their product, especially in boring industries. I can't think of an insurance company which I learned about outside of widespread advertising.

[ Parent | on HN ]
Re:Facebook will force advertising on ad-blocking users by untog on Tuesday August 09, 2016 @11:31AM (#12255269)
Assuming you're consciously aware of what's going on. Maybe you are, but you wouldn't know if you aren't. You can't really claim to be immune to subconscious tricks.
[ Parent | on HN ]
Re:Facebook will force advertising on ad-blocking users by type0 on Tuesday August 09, 2016 @11:40PM (#12259378)
The Mere Exposure Effect does work though, probably more effectively than you realize.
[ Parent | on HN ]