It does have a reputation (for me, anyway) of possibly being cheaper. And tons of reviews online of people having poor experiences buying from it. That's the rep. it has for me so far :)

It does have a cooler looking website than walmart, and possibly even amazon. FWIW.

That's actually what I was discussing. Walmart does have the reputation for being cheap; too cheap at the expense of everything else (parking lot safety is just one example out of many). Market research has shown time and time again that they just can't win certain high income demographics (even after making major changes), which is just another reason that Costco, Target, and Amazon thrive and why I feel that this was a good buy for Walmart.

Cheap with a poor customer experience? They'll fit right in at Walmart.