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Re:Airbnb Files to Raise $850M at $30B Valuation by thesimpsons1022 on Sunday August 07, 2016 @02:51AM (#12241324)
>products (like Nike) build brand affinity, not retailers.

I don't shop at Amazon, ebay, target or walmart because of certain brand affinity for their products. I shop at them because of the brand affinity with the store.

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