Re:What I learned from the Chinese about our Indian online m...
by pakhibagai on Saturday August 06, 2016 @03:20PM
(#12239477)
Yes, the Unilevers and the P&Gs of the world did a great job at understanding India and customizing their products. (And then Baba Ramdev came along with Patanjali!)
Incidentally was on a call with the CEO of Scripbox today who mentioned that he had to innovate his KYC/documentation process for the Indian market as people wanted the convenience of having it picked up vs. couriering it themselves.
However, getting back to the point - very few companies other than the FMCG space cater to non-English speaking/ local language users in India. Localization is key to India, but for some reason largely overlooked as of now.
Incidentally was on a call with the CEO of Scripbox today who mentioned that he had to innovate his KYC/documentation process for the Indian market as people wanted the convenience of having it picked up vs. couriering it themselves.
However, getting back to the point - very few companies other than the FMCG space cater to non-English speaking/ local language users in India. Localization is key to India, but for some reason largely overlooked as of now.