Hmm moving to Novi seems like a near-term move to generate a sure return on capital. It puts the team closer to its B2B customers and near manufacturing resources.

Yeah there's a lot of coordination for building vehicles that happens in Michigan, but the design engineering happens all over the world.

If you want to do something truly innovative, groundbreaking, or new you might want to consider how your choices about being near or far away from the incumbent OEMs and supply base may effect that.