FTC to Crack Down on Paid Celebrity Posts That Aren’t Clear Ads

Re:FTC to Crack Down on Paid Celebrity Posts That Aren’t Cle... by jdmichal on Friday August 05, 2016 @04:00PM (#12235342)

> I also don't see why a "#sponsored" hash tag is not enough. Anyone who cares can understand hash tags.

I didn't see any complaint in the article about a "#sponsored" tag. I did see complaints about "#sp" and "#spon", which are opaque if the reader is not already familiar with what they mean.

> The FTC thinks #ad is okay if it's at the beginning of a post, but #sp and #spon aren't.

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Re:FTC to Crack Down on Paid Celebrity Posts That Aren’t Cle... by morgante on Friday August 05, 2016 @04:08PM (#12235402)

> Users need to be clear when they're getting paid to promote something, and hashtags like #ad, #sp, #sponsored --common forms of identification-- are not always enough.

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Re:FTC to Crack Down on Paid Celebrity Posts That Aren’t Cle... by jdmichal on Friday August 05, 2016 @04:12PM (#12235426)

The quote I included made it pretty clear that #ad was conditionally acceptable if it prefixes the message. It also made it clear that #sp and #spon are never sufficient. I saw no further notes on #sponsored, but my common sense would group it with #ad if I had to choose between the two options presented.

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