This is why companies like Valve practically ignore piracy altogether and instead focus on delivering as much value as possible to actual paying customers at prices they're willing to accept (focusing on exactly what you said smart businesses should). Contrast that to those companies that, blinded by the sheer number of people pirating their products, waste money and time in a futile effort to combat piracy by placing draconian DRM schemes on their products, that end up resulting in the pirated versions offering a superior user experience when all is said and done. A sweet irony if I ever saw one.
[1] I used to be a heavy pirate myself when I was in high school, but these days I regularly pay for content that's priced fairly and delivered in a way that's not user-hostile, and simply treat everything else as if it never existed in the first place.
I thought that it has been economically proven that digital goods such as mp3 downloads have zero value, since each additional copy costs the manufacturer 0.
I think standard economic thought defines value in terms of preferences.
Such that the value that something has to me is the supremum of how much I value any of the things I would give up in order to have it.
So, if I am willing to purchase an mp3 for $1, then I value it at at least $1. If I would also be willing to purchase it for $2, then I value it at at least $2.
If I value it at $2, and it is for sale at $1, then I would gain $1 of value in that transaction.
If the seller is willing to sell it at any price over $0.50 , then that is how much they value (not) selling it.
So then, in this transaction I would gain $1 in value, and they would gain $0.50 in value.
I think this is the standard way to think about it.
It's just that they're worth a lot more when corporations lobby governments to make copying them illegal.
How about the first copy? That cost "0" too?
If not, are you suggesting the first buyer pay full price and everyone else get it for free?
So? If you make a product you usually pay a lot of attention to price it in a way that your target market can afford. The people that can't pay for it aren't supposed to get it for "free" (if you everyone accepted this logic capitalism as we know it would crumble). I say this as someone who pirates something every now and then but I don't have to pretend that I'm somehow righteous when I do it. I do it for the same selfish reasons everyone else does even if they like to pretend otherwise.