FTC to Crack Down on Paid Celebrity Posts That Aren’t Clear Ads

Re:FTC to Crack Down on Paid Celebrity Posts That Aren’t Cle... by blowski on Friday August 05, 2016 @11:19AM (#12232954)

If Company A Laptops secretly paid Mr Celebrity to say he only uses Company A laptops, and then I buy a Company A laptop because I want to use the same brand as Mr Celebrity, then I could argue that Company A have engaged in deceptive marketing. If they are up front about having paid Mr Celebrity, it seems to mitigate that a bit, because it's clearly a 'puff piece' (as your link says) instead of claiming to be true.

IANAL. Obviously. But that's my layman's take on it.

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Re:FTC to Crack Down on Paid Celebrity Posts That Aren’t Cle... by slang800 on Friday August 05, 2016 @06:42PM (#12236181)

I would argue that it's your fault for trusting Mr Celebrity to give you good laptop recommendations. If Mr Celebrity's reputation isn't crippled by making a bad recommendation or two then you're picking the wrong people to advise you.

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