I have no idea who they think they're targeting but there's still a huge amount of friction involved in getting users to install an app. I don't think that a younger audience is immune to that.
Re:Hello from Orkut
by whatever_dude on Friday August 05, 2016 @11:17AM
(#12232946)
Have you seen kids using Instagram and (especially) SnapChat?
Younger generations have a very different relationship to their devices than someone born, say, in the 70's or 80's has.
They care very little about websites.
Instagram and Snapchat made names for themselves by being novel, simple, immediate... You can explain in one sentence to your friends what's cool about them: "you can make your photos look great and see your friend's photos" and "you send quick selfies and they're deleted in like ten seconds so you don't have to care so much".
This hello.com seems like a much broader kind of "social network" that I would have a hard time getting any of my friends or family to try, I think.
The app is aiming at the Instagram, Snapchat crowd. Instagram didn't have a web front until recently, Snapchat still doesn't.