The big issue is that it both is and isn't their fault, in a sense. I believe a lot of the hold-up comes from who owns the distribution rights for various locales, stuff that was determined years ago before online distribution was considered feasible. Odds are they'd gladly have you as a customer and sell you content, but they themselves are unable to because of previous deals. They still get a cut either way, so the studios ultimately aren't worried too much...

так....