Re:Some news from LWN
by brianmurphy on Friday August 05, 2016 @05:07AM
(#12230902)
The typical LWN reader is a heavy mailing list consumer. Emails have subject lines so having subject lines for comments is very familiar. Many people take the default subject heading because they are making an on-topic comment. I think outsiders aren't used to seeing so many on-topic comments so it throws them off.
Using a line break between meta data and content is also a familiar paradigm. Spend 20 years reading your email with mutt or mailx and you'll catch on. ;)
Also, the title of the article is repeated throughout and drastically emphasised (considering nothing else is that visually distinct and it even has a solid background color).