Yep, exactly. I prefer print for books I intend to refer to often. (I use createspace to turn the ebook to print on demand. With Softcover & LaTeX, you can get print-quality PDFs, best of both worlds.)
Focusing on the ebook version first helps you keep the content to the right (best-fitting) length.
But I think there's a silver lining to the length being so hard to see. I suspect it will lead to more authors tailoring their book length to how best to express the content rather than to the market expectations of the physical size of a "book".