The telcos already have the commodity aspect of their business handled. AT&T and Verizon aren't going anywhere. They just want to line their pockets. Demand is fixed in a commodity market. The world only needs so much wheat and there's not much you can do to make it need more. So you sell your wheat in a fancy new package. That's essentially what a cable network is. The label on your can of green beans.
People can eat wheat or meat. You can make meat from wheat. Lots of poor people are happy to eat more meat (or any meat at all), if the price comes down. Demand for wheat is elastic.
Sure, but what makes the price come down? Industrial production is absolutely aimed at ensuring a solid, steady supply. Sharp fluctuations are rare, and are usually due to political upheaval. Prices might spike, but they rarely drop dramatically, because technological advances that lead to increased supply are usually already priced into the market.
It's like that with any commodity market. There are so many people's lives and pocketbooks relying on stability in production and pricing that checks are built right into the market at every level, from production to end-consumer purchasing.
Speculators lose their shirts in commodity markets because they aren't established players, they're gamblers. That gives the segment the illusion of being way more volatility than there really is. Everybody else is insulated very well from random shocks.
If there's more wheat (and the price drops), the economy will consume more---even if people won't eat more wheat directly.
As consumers we like it, but I don't think there's anything redeeming about it from the business's point of view. Heck, step #1 in the business playbook is "differentiate".