That's actually spot on. I ran digital agencies for the past few years and it was always important that the client had some kind of input to the process, regardless of how good the design concept was. It's a simple pyschological need for a person to feel some kind of ownership and connection with their site, which is where I really feel The Grid has gone wrong because their designs are so far off what people want or are used to.

We're updating the site in the coming days to demonstrate better how we involve the user, and presenting different layouts is actually one of the ways in which we do it. Firedrop is more of an A.I. web designer than a tool: you interact with it in a much more engaging and human way.