It was a (failed) joke in reference to a flurry of initial negative/content-free responses. I was trying to be gentle about it, but I'd have done better by being as straightforward as your response. As an HN n00b, I appreciate the feedback.

From a designoper POV, the idea is sound (visual and information design isn't magick) and I wish them all the luck in the world. A good solution will fill a real need.

The comments about "The Grid" are irrelevant, except as (surely known) lessons to the Firedrop creators. Anyone with industry experience understands that attempts will fail, until they don't.