Well their innovation was really the idea that costs matter and that market-cap index mutual funds can work better for investors. They created the market. It was not always the case that investors chose the lowest-priced fund. There is a reason the S&P 500 fund was originally considered to be "Bogle's Folly". It was even maligned as un-American! But it worked well, and non-cooperative businesses are now forced to compete on this factor. However, they do so as a loss-leader for their more profitable (for the managers) products.

http://www.vanguard.com/bogle_site/lib/sp19970401.html

OK. So how does a hack at Jacobin and a true believer HN commentor (yourself) go about disrupting Uber by doing better with a co-op which is more efficient by virtue of not overcompensating managers?

Fascinating. I'm merely commenting on misconceptions and discussing what I think the intent of the article is. Your hostility to these ideas is directed at the writer ("hack") and those honestly discussing the article ("true believer" -- did I ever claim to be or even agree with the article?).

As for my personal knowledge at implementing this: I don't know how it can be done since I'm a scientist and not a business analytics person. But I know that a cooperative could compete well against the taxi cab industry. Perhaps not against Uber which broke lots of regulations to become an entrenched force in the industry.

Disengaging, I don't like to discuss with those who attack others while ignoring the evidence brought forward.

I don't agree that this article and the existence of Vanguard rise to the level of evidence in this instance. I am suggesting that those interested in producing evidence should roll up their sleeves and go produce some in the marketplace.