Saying their policies are "simply evil" completely undermines what it means to be evil.

maybe not the best words but ... policy to control everything is simply evil.

What Apple is doing (kills concurrence) is evil in the purest sense of word 'evil'

I think we need to make up a new word for it. If Apple's policies are evil what is genocide? rape? torture? Obviously I don't think you're putting them on the same ethical level just illustrating the problems of this type of rhetoric.

everybody like to control things. You'd like to make Apple run their store differently, wouldn't you? Perhaps if you had the power to do so you'd like to force them to? Perhaps you'd like to control how they do things? Just to make sure it's done fairly, of course.

but seriously, I think your exposure to evil has been pretty limited. What's the worst Apple will do to someone who violates its rules? Remove their app and refuse to deal with them again? pfft! In the scale of things we humans do to each other, that's almost angelic treatment