I don't think promoting your lifestyle to others is something that has any force, even if any of us were interested in evangelism. People pick up their everyday behaviour largely from what they perceive as normal, and mass media, which is filled with adverts and even the programming heavily decided by commercial factors, has enormous power to dictate what is normal. At the grass-roots, parents have a degree of power to set a concept of normality for their kids, but that's also strongly driven by peer-pressure which is in turn driven by mass media.