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Re:Alphabet Loses $859M on 'Moonshots' in 2Q 2016 by diydsp on Friday July 29, 2016 @10:57AM (#12187227)
I don't know about your personal definition of success...

but R&D like this is excellent PR. It helps the buzz keep going, attracts smart people, keeps the stock up.

It also intimidates other companies and can be used strategically to mislead them and keep them on their toes.

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