Re:Protecting Free Speech: Why Yelp Is Marking Businesses Th...
by Keverw on Friday July 29, 2016 @04:47AM
(#12185648)
It'd be cool if they added a checkbox to see only verified reviews in your searches and product pages.
Re:Protecting Free Speech: Why Yelp Is Marking Businesses Th...
by mhaymo on Friday July 29, 2016 @06:38AM
(#12185918)
Amazon is already weighting reviews based on whether they are verified purchases, among other features: http://www.cnet.com/uk/news/amazon-updates-customer-reviews-...
Potentially sales. Unfortunately they are in a spot right now where lots of normal people not aware of the fraud see a product with 2000 reviews and 4.5 stars and take that as a strong signal that it's a good buy. They are conditioned to think that 'lots of reviews == well vetted'. If suddenly the review counts plunge by 90% people might be more wary of making a purchase.
They almost need to figure out a way to keep both. Maybe keep the review count for everyone but make the star rating just based on verified purchases...