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Re:Google Profits Surge on Strong Ad Demand by ZenoArrow on Thursday July 28, 2016 @08:17PM (#12184245)
What if ad blockers become mainstream? Sure, they won't stop all ads, but they could seriously dent ad revenue, as could changes in online behaviour.

Personally I'm surprised online ad revenue is so high, I rarely click on ads, the fact that enough people do to continue to make it worthwhile for advertisers doesn't really make sense to me. Clearly there are important details I'm missing out on.

Re:Google Profits Surge on Strong Ad Demand by cheriot on Thursday July 28, 2016 @08:23PM (#12184268)
Then they'll find a way to serve the content and the ad from the same domain.
Re:Google Profits Surge on Strong Ad Demand by angry-hacker on Friday July 29, 2016 @03:18AM (#12185422)
Simply serve them from your own subdomain, the ad networks still do the heavy lifting, you just fiddle around with domain settings.

It's one possibility. Let's face it, ad networks have done nothing to fight back and adblock itself is really simple software based on rules that block domains and some class names in the DOM.

Re:Google Profits Surge on Strong Ad Demand by pixl97 on Friday July 29, 2016 @12:26PM (#12187895)
>Let's face it, ad networks have done nothing to fight... malware and scams
Re:Google Profits Surge on Strong Ad Demand by ZenoArrow on Thursday July 28, 2016 @09:33PM (#12184524)
There are some ways around this (especially for social media sites).

Also, it's possible to block tracking cookies, making their customer profiles less information rich, which would also make the platforms less attractive to advertisers.