Re:Driverless Cars Threaten to Crash Insurers’ Earnings
by chris_va on Tuesday July 26, 2016 @02:03PM
(#12167565)
Insurance is a field in need of some disruption, regardless. A few numbers, in case people find it interesting.
The average insurance company only pays out about 50% of its income as loss (heavily dependent on sector, but for auto it's about right). For auto, they all use more or less the same ISO policy docs. They mostly all use the same call centers. Their adjustors are usually shared. Honestly, the only thing that really changes is the marketing.
Which is why 30%+ of every dollar you pay them goes to marketing. For auto, they are in this weird local maxima where 40% is loss, 30% is marketing, and 30% is profit. They expect to keep a customer for about 2-3 years, and then have to repeat the whole process. It is really sad.
The average insurance company only pays out about 50% of its income as loss (heavily dependent on sector, but for auto it's about right). For auto, they all use more or less the same ISO policy docs. They mostly all use the same call centers. Their adjustors are usually shared. Honestly, the only thing that really changes is the marketing.
Which is why 30%+ of every dollar you pay them goes to marketing. For auto, they are in this weird local maxima where 40% is loss, 30% is marketing, and 30% is profit. They expect to keep a customer for about 2-3 years, and then have to repeat the whole process. It is really sad.