This is mostly right, but using "cultural fit" as a criterion is the road to "hire people like us," which is as unproductive and keyword-based hiring just in a different way. In fact all the criteria cited in the article as good have significant weaknesses. Even "expertise" need some explanation, since one would hope that's not the keywords listed under "Expertise." Having an applicant write some code and defend they way they did it, and/or bring some code they wrote, would be a much better gauge of expertise.