Just look at this rule:
> 第十六条 互联网广告活动中不得有下列行为：
> （一）提供或者利用应用程序、硬件等对他人正当经营的广告采取拦截、过滤、覆盖、快进等限制措施；
16.1 Provide or use any computer program, hardware, and etc. to block/filter/replace/skip/... legal ads.
However there is no rule about the punishment about the violation of this rule.
Well, did I ever say some ISPs shamelessly plug their ads to people's webpages for years?
It's not 100% clear that banning ad blockers was really the intention of this. As a reddit user said it:
>Reading the article, it appears what they were trying to do is ban programs that replace or "cover" existing ads with ads of their own, e.g. malware/adware, because they started regulating ads after some kid died by taking shady herbal supplements he found in an online ad when searching for a cure for his cancer. However the wording is so broad that it ends up banning ad blockers as well.