Not a fair comparison.
The Model 3 (Tesla's cheapest option) starts at $35,000, which means average price point is well above your link's cited $35,000 (remember, those prices in the link are after upgrades, very few people buy a completely stock vehicle).
Where do you get your numbers from, because this[1] seems to be about right at the Tesla price point.
[1]: http://mediaroom.kbb.com/record-new-car-transaction-prices-r...