You are right, the video analogue to vinyl is film. I can see the appeal of 35mm film, I can see people imagining it as more natural (being analogue) and having certain human/warm qualities --but I can't see that in VHS. VHS is very utilitarian, I can only guess it's the "vernacular" aspect of it. It was the every man or woman's medium, it was not classy, not professional, so maybe that, the vernacular, the pedestrian appeal. Like the Bic pen or the cheap Dutch bikes, acetate eyeglasses frames, polyester, etc.