This argument is often double-downed with "You're sexist if you don't support Hillary". You don't want to be a racist/sexist, right? Vote Hillary!

Both arguments are increasingly why so many people are supporting Trump. They are emotional appeals based on presumptions that aren't necessarily true - and are more irritating than compelling. It also hurts the image of legitimate social issues. When everything is racist/sexist then being racist/sexist no longer holds any meaning.