No, really, this has always been the means, we are going after "criminals" and once that is possible, then it's everybody else.
As an example, here in Georgia you can theoretically be ticketed for going too slow and too fast at the same time; traffic law says don't impede the flow of traffic, even if said traffic is going 20+ over the limit. So if you're going 5 over and everyone else is going 20 over, you're at risk of getting both tickets.
I realize that traffic infractions are not what most consider crimes, but it scales to misdemeanor and even felony offenses as well. "Show me the man and I'll show you the crime."
http://www.cato.org/policy-report/januaryfebruary-2010/crimi...
It's exactly what this is. Trying to show off and make people bend over backwards.
Sad that it usually works with less fortunate people and companies that can be swallowed by a mountain of bureaucracy and undecipherable legalese. That a company is standing up for it should be cause for celebration.