Re:Automizy: A.I. for automated drip campaign optimization [...
by Viktor_Egri on Wednesday July 20, 2016 @05:27AM
(#12127757)
Hi! It's a little bit different than Optimizely, similar to Google Analytics Content Experiments - the difference is in the certainty of improvement. I spoke to our engineers, they said: "The concept is multi-armed bandit experiment. We are developing our own, unique algorithms, though."
It sounds like its optimizing the variations over time for an objective. Isn't it what optimizely does too? Here, instead of webpages it is a drip campaign.