I never understood buying clothes online. Its really not the same as ordering the 1.5L Prestige pressure cooker.
Most Indians need to see the clothes, and may be even try them once for the right size. I'm extremely skeptical of buying any clothes or shoes unless I see them.
The only thing people really buy online are stuff they already know about(like the 1.5L Pressure cooker) or throw away stuff.
COD model was available way before Flipkart even existed.
> To me Flipkart's weakness in strategic vision started showing up in dealing with the fashion segment
The main weakness with Flipkart are some decisions like making Myntra app only shopping locations. They did it for a full 1 year after reverting back to website access. All this for just more customer data.