Criteo is very full of it. They mislead customers, pointing to last click attribution which makes them it seem that Criteo is doing WAAAY more than they are actually doing.

There a lot of other stuff they are guilty of too. And it's not just them. Every retargeting vendor is guilty of the same stuff. They are like the A/B testing vendors. Tell a beautiful story, hide the fine print and make it sound like you are the best thing since sliced bread.