This. If a business stops working because of technological progress, it's not my problem to keep it afloat. We don't have many blacksmiths anymore, so should everyone stop using things made of metal or make their own? Ad tech has been digging their own grave since they started with crap ads, poorly-secured platforms, annoying / malicious experiences...and now they're asking everyone to feel bad for them. Google manages to make an absolute killing with ads, and those don't make my eyes bleed like the ones on most news sites. I guess ads for articles don't work; the value the viewer gets isn't worth the price. Free market blah blah ok so maybe your business isn't viable any longer. Pivot, get acquired, or die, just like everyone else.