Why People Block Ads, and What It Means for Marketers and Advertisers

Re:Why People Block Ads, and What It Means for Marketers and... by jkot on Thursday July 14, 2016 @12:08PM (#12095004)

People block malware, ads are often hosted on the same domains or networks.

[ Parent | on HN ]

Re:Why People Block Ads, and What It Means for Marketers and... by JTon on Thursday July 14, 2016 @12:21PM (#12095129)

One of 4 top responses. Here's the actual breakdown from the article:

> 1. Ads are annoying and intrusive (64%) 2. Ads are disruptive (54%) 3. Ads create security concerns (39%) 4. Ads affect load time and bandwidth usage (36%)

[ Parent | on HN ]

Re:Why People Block Ads, and What It Means for Marketers and... by nikki-9696 on Thursday July 14, 2016 @12:32PM (#12095244)

Thanks for posting that. I didn't read the article, because as soon as I clicked through, I got a notification about notifications and a banner ad. Closed the tab.

[ Parent | on HN ]