"... and then we post blog entries, and our CEO retweets videos of people using our Autopilot exactly in the manner by which we 'specifically advise'."

Similar with the garage door incident - "Well, no-one said it should be used without full supervision! It needs to be watched!" ... like in the Tesla videos where the owner summons the vehicle as he's walking out the front door, or hits auto-park... and walks away.