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A comment on Vine isn’t growing and most of its top executives have left. Parent comment

Re:Vine isn’t growing and most of its top executives have left by Jonovono on Wednesday July 13, 2016 @11:29AM (#12086936)
One reason they did it was to make Facebook messages feel more important. Before Facebook messages were like eMail, you felt like you could reply whenever at a later time. Now you feel like you have to respond immediately, like SMS.
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