News for hackers. Stuff that matters.

A comment on Running a Software Business on 5 Hours A Week. Parent comment

Re:Running a Software Business on 5 Hours A Week by webwright on Sunday March 21, 2010 @11:04AM (#1208041)
One thing that he did (dunno if he takes it for granted) is get a URL that matches with the top search phrase. If he'd named his company "GridFriend Creator", we'd be reading a VERY different article. Every time anyone links to him, it's like the George Bush "miserable failure" googlebomb [http://en.wikipedia.org/wiki/Google_bomb ]... Except that it's not frowned upon by Google.
[ Parent | on HN ]
Re:Running a Software Business on 5 Hours A Week by patio11 on Sunday March 21, 2010 @01:26PM (#1208232)
I think that is of fairly minor consequence to the overall success of my business. I've been #1 for that phrase for almost four years now -- and as of four years ago, it was worth about 150 visits a month, or substantially less than five sales. "Whee."

It is worth more these days, but that is because people searching for [bingo card creator] are probably looking for Bingo Card Creator (for example, with five seconds of checking into my stats, I can guarantee at least 30% of folks searching for it last week and clicking on my site already have an account with me).

(Have I mentioned that "Google owns navigation on the Internet"?)

[ Parent | on HN ]
Re:Running a Software Business on 5 Hours A Week by ericd on Monday March 22, 2010 @05:03AM (#1209819)
Doesn't that help it also rank for "Bingo " and "Bingo Card ", though? I'm very hazy on how Google uses anchor text, but this is how I assumed it works.

On a related note, I'd be very happy to pay you for an SEO consultation.

[ Parent | on HN ]
Re:Running a Software Business on 5 Hours A Week by webwright on Wednesday March 24, 2010 @01:07PM (#1216212)
Hrm-- that's some pretty selective data. I'd be curious to hear you fill in the blanks on this sentence:

"Organic searches with the word 'bingo card' makes up ___ percent of my sales."

As you say, tho-- might be hard to parse out brand searches. But every single one of your holiday-specific landing pages benefits from "bingo card" being in your URL. Isn't long tail SEO a big part of your acquisition?

[ Parent | on HN ]