Re:Brexit Is a Lehman Moment for European Banks
by nl on Sunday July 10, 2016 @11:34PM
(#12068710)
Why do you think internet advertising is overvalued?
It is only this year that internet advertising is projected to match TV advertising spend. TV advertising has been around ~50 years, and before that we have another ~100 years of print advertising to learn from.
From those historic precedents we can see that advertising is a huge, huge market. It is true that something could surpass internet advertising as the best way to spend that money, but I don't see any viable candidates (I'm including mobile & VR ads in "internet").
AdBlockers - of course - accelerate the trend of the money in the "internet" category going to players like FB where they control the delivery mechanism (ie, deliver ads in a mobile app, where an ad blocker can't reach it on most platforms).
It is only this year that internet advertising is projected to match TV advertising spend. TV advertising has been around ~50 years, and before that we have another ~100 years of print advertising to learn from.
From those historic precedents we can see that advertising is a huge, huge market. It is true that something could surpass internet advertising as the best way to spend that money, but I don't see any viable candidates (I'm including mobile & VR ads in "internet").
AdBlockers - of course - accelerate the trend of the money in the "internet" category going to players like FB where they control the delivery mechanism (ie, deliver ads in a mobile app, where an ad blocker can't reach it on most platforms).