One of the many weird things about the stock market is that it doesn't really reflect how investors feel about a given company, so much as it reflects how investors are predicting how other investors will feel about a company in the coming years.

So, a slightly more optimistic way of looking at it is that investors think that other investors think that there's a dark future ahead, but may not believe so themselves. It's quite possible that no one really believes in that particular dystopian future, but everyone thinks that everyone else does.