Ask HN: Single Person startup/company?

Re:Ask HN: Single Person startup/company? by throwaway58182 on Sunday July 10, 2016 @12:56PM (#12066209)

We've tried everything, and the only two techniques that have paid off are: website SEO (including having a blog) and Adwords. Adwords is hard - we've thrown away many thousands of dollars on garbage traffic. And some keywords are in the $15-$30 per click range! (our competitors have deep pockets)

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Re:Ask HN: Single Person startup/company? by tjholowaychuk on Sunday July 10, 2016 @12:57PM (#12066212)

Interesting, I was pretty much ignoring SEO since it's such a saturated market (for my stuff at least), good to know!

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Re:Ask HN: Single Person startup/company? by throwaway58182 on Sunday July 10, 2016 @01:00PM (#12066218)

Also in a very saturated market. Getting to the first page of Google is everything. It takes time work, editing each page, good content, and (though they seem to want to downplay it) good incoming links.

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Re:Ask HN: Single Person startup/company? by mck- on Sunday July 10, 2016 @02:24PM (#12066568)

But TJ, you already have a platform, I would imagine that you'd get inundated with inbound request ;)

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Re:Ask HN: Single Person startup/company? by arkitaip on Sunday July 10, 2016 @01:37PM (#12066349)

Do you do rich content marketing? Like publishing books, useful infogrpahics, etc?

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Re:Ask HN: Single Person startup/company? by throwaway58182 on Sunday July 10, 2016 @08:21PM (#12067973)

No, but it would be great if I was that creative or could come up with stuff like that.

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Re:Ask HN: Single Person startup/company? by hemancuso on Sunday July 10, 2016 @12:59PM (#12066216)

How long of a tail do you target for SEO? Especially with the blog.

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