Re:Romance titles reflect women's mating instincts
by anigbrowl on Saturday March 20, 2010 @04:55AM
(#1206213)
Birgit Davis-Todd, an executive editor at Harlequin in Toronto — which had no corporate involvement in the research — says the study verifies the marketing tactics they've used for decades. "We'll use a variation on a baby story, for example, because we know it sells books," says Davis-Todd. "But can you stretch it to say that what women want to read is what women are all about? I don't think so. Readers enjoy the fantasy."
XD