I linked Snapchat Google trends data specifically to preempt your navigational search argument: Snapchat does not even have a meaningful website.
How does that prove anything?
Snapchat is starting from a base of 0. So of course it has increased as people have even found out about it. They didn't have any desktop users to transition to mobile.
You're being totally irrational.
The VentureBeat article is obviously anecdotal and relying on poor data.
Doom and gloom all you want, but the only real numbers we have (from Facebook) directly contradict your view. If you're trying to force the data to fit your hypothesis, it's usually a sign that your hypothesis is wrong.