I don't know if these will bring you to the level of an executive in the industry, but they offer good introductions:

- Targeted by Mike Smith https://www.amazon.com/dp/B00KVO2CGU/ref=dp-kindle-redirect?...

- Google publishes a lot of material https://www.thinkwithgoogle.com/topics/advertising.html

- this is the website of one of the main industrial bodies in advertising http://www.iab.com/insights/?topic=global/